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Law Firm guide

How Lawyers Should Reply to Google Reviews

Law firm replies carry ethical risk. Bar rules on client confidentiality can prohibit confirming representation or discussing the case, even to defend yourself. Most firms should keep replies short and gracious, and never respond with facts about the matter.

What to watch out for

  • 1Don't confirm the reviewer was a client, or reveal any case information. Check your state's bar guidance.
  • 2Never dispute the facts of a negative review publicly.
  • 3Avoid outcome promises or language that sounds like advertising.

Example replies

Positive general review

5 stars

Attorney Patel explained everything clearly and returned every call.

Reply

Thank you for taking the time to share this. Clear communication is central to how our firm works, and we appreciate your kind words.

Why it works: It's gracious and doesn't confirm representation or any case detail.

Unhappy with the outcome

1 stars

Lost my case and they barely tried.

Reply

We take all feedback seriously. Our professional obligations prevent us from discussing any matter publicly. We'd welcome the chance to talk with you directly. Please contact our office.

Why it works: It's an ethics-safe template that discloses nothing.

Billing complaint

2 stars

Fees were way more than expected.

Reply

Thank you for your feedback. We aim to be transparent about fees and would like to address your concerns privately. Please call our office manager.

Why it works: It moves the issue private and confirms nothing.

FAQ

Is it ever OK to correct a false review?

Many bar ethics opinions say no, at least not with client confidences. Talk to your state bar's ethics hotline before replying with any facts.