What to watch out for
- 1Don't discuss insurance claim amounts or adjuster disputes in public.
- 2Mention cleanup and magnetic nail sweeps when customers praise or criticize the jobsite.
- 3For leak complaints after a job, point to your workmanship warranty and offer an inspection.
Example replies
Full replacement after a storm
5 starsAfter the hailstorm they walked me through everything, finished in two days and left zero nails behind.
Reply
Storm season is stressful, and we're glad we could make the process easier. Our crew takes pride in the cleanup as much as the roof itself. Thanks for trusting us with your home.
Why it works: It reflects the situation and highlights the cleanup that homeowners worry about.
Communication delays
3 starsRoof looks great but it took weeks to get a start date and I had to keep calling.
Reply
Thank you for your patience, and we're glad you're happy with the roof. You shouldn't have had to chase us for a start date. We've added a project coordinator who sends weekly updates during busy seasons.
Why it works: It owns the communication gap and shows a specific change.
Leak after install
1 starsPaid thousands and now there's a water stain on my ceiling.
Reply
We're very sorry. That's the last thing you should see after a new roof. Our work is covered by a workmanship warranty, so please call us and we'll schedule an inspection as soon as possible.
Why it works: It responds urgently, points to the warranty, and gives a next step.
FAQ
Should I respond to storm-chaser comparisons?
Stay positive about your own process instead of criticizing other contractors. Mention you're local and how long you've been in business if that's true.