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Hair & Beauty Salon guide

How Salons Should Reply to Google Reviews

Salon clients bond with a specific stylist, and results are personal. Reviews often praise or criticize a single service. Replies should celebrate the stylist and the result, and handle unhappy clients with an easy fix-it path.

What to watch out for

  • 1Credit the stylist by name. Clients book by person.
  • 2Offer an adjustment appointment privately rather than debating the result in public.
  • 3Avoid commenting on someone's appearance beyond the service itself.

Example replies

Loved the color

5 stars

Jess nailed the balayage I've wanted for years!

Reply

Years in the making, and Jess got to bring it to life! Thank you for trusting her with your color. We can't wait to see you for your next refresh.

Why it works: It celebrates the stylist and invites a rebooking.

Unhappy with a cut

2 stars

Asked for a trim and lost 3 inches.

Reply

We're so sorry. That's not what you asked for, and we understand how upsetting it is. Please call or text the salon so we can set up a complimentary consultation and talk through options.

Why it works: It's empathetic and offers a concrete next step without a public debate.

Late start

4 stars

Great blowout but my appointment started 20 minutes late.

Reply

Thanks for your patience and the kind words about your blowout! Running late isn't fair to you, and we're tightening up our booking gaps. See you next time.

Why it works: It thanks them for the praise and fixes the specific complaint.

FAQ

Can I offer a discount in my reply?

Offer to make it right privately. Public discounts can encourage people to leave complaints just to get a deal.